Biography
Renee Little, Marketing Director, has nearly a decade of experience in the world of marketing and branding. Her in-depth knowledge of analytics, consumer behavior, and brand strategy enable her to develop effective campaigns built on quantifiable metrics. In 2013, she led a team in creating an inaugural 2-day golfing event with more than 500 participants and attendees from around the country raising more than $400,000 for wounded veterans. In 2015, Jessica’s team of marketing, digital and media specialists tracked 6,000,000 organic social impressions in the month of July and a live streaming impression for 12 performances of 1,000,000 viewers from more than 100 countries. Jessica rebranded a 20-year-old natural body care company in 2016, generating a 64% increase in web sales and a 98% brand awareness on social media. In 2017, she commanded a marketing division that resulted in doubling a branding company’s annual sales. And for the most recent five years, she has overseen marketing for a small business contributing to an increase in annual revenue of 60% each year.
Jessica has worked in depth with numerous in-house marketing/communications teams and is passionate about equipping individuals with the tools and knowledge to confidently represent their brands with consistency, cohesiveness and innovation.