Marketing emails can feel like the mosquitos of the marketing world. But the reason they pummel your inbox and businesses push so hard to have you on their email list is because those marketing emails work. In this course, we will identify the key elements that make up an effective marketing email, how you can exponentially increase the power of your email marketing through analytics, and how you can build trust with your target audience through automated emails. 

This course will cover these core email marketing areas:

• The Dos and Don'ts of Marketing Emails
• Using Analytics to Target and Track Your Email's Success
• Building out Effective User Journeys
• Establishing a Score System for Lead Management
• Automating the Process and Regaining Your Time

This course will require a fully dedicated weekend or up to three weeks to build out your automated email drip campaign. 

Bulk Pricing

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About the Instructor

Rachel Whitfield 
Business Consultant, Waterloo St.

Marketing isn't about you. It isn't even about your product. It's about the consumer and what value you are able to give them for their day-to-day life.