Arguably one of the most important aspects of marketing, data and analytics allows us to throw away the old school of thought - "Throw it all out there and see what sticks" - and take control of every marketing initiative we publish. Data allows us to see what compels our audience to engage, where they drift off a defined user journey, how they find us, and so much more. To say this is one of our instructor's favorite courses is a gross understatement. Prepare to get your geek on.
This course will teach you how to:
• Properly Set up Your Analytics
• Identify Key Performance Indicators for Each Platform
• Track Campaigns with Analytics through Event Triggers and Pixels
• Assign Value to Data for Estimations and Benchmarking
• Read Reports for Information You Want to Know
• Pivot Marketing Initiatives Based on Data
Analytics takes time to gather useful data. If you are beginning this course with no analytics currently in place, you can anticipate spending 6 months with this course before being able to effectively achieve the last topic: Pivot Marketing Initiatives Based on Data.
